Content is one of many tools which visitors have at their disposal when trying to complete their task on your website. The question is whether or not the content you've provided is sufficient to do the job.
Web content doesn't have to do it all, but quite frankly, all the other tools you have - search, navigation, buttons, etc - really only play a supporting role. Ample time spent on the content is never wasted - formatting, writing, rewriting, reformatting. If you haven't taken a good look at your content lately, chances are... no one else has either.
Rider is an extremely responsible IT supplier... personable and easy to work with. My relationship with [Rider] has been both enjoyable and productive.
This site is owned and operated by Rider MultiMedia. Your privacy on the Internet is of the utmost importance to us. At Rider MultiMedia, we want to make your experience online satisfying and safe.
Because we gather certain types of information about our users, we feel you should fully understand our policy and the terms and conditions surrounding the capture and use of that information. This privacy statement discloses what information we gather and how we use it.
Information Rider MultiMedia Gathers and Tracks
Rider MultiMedia gathers two types of information about users:
- Information that users provide through optional, voluntary submissions. These are voluntary submissions to receive our electronic newsletters:
- Information Rider MultiMedia gathers through aggregated tracking information derived mainly by tallying page views throughout our sites. This information allows us to better tailor our content to readers' needs and to help our advertisers and sponsors better understand the demographics of our audience. Because Rider MultiMeida derives some of its revenue from sponsorships and advertising, providing such aggregated demographic data is helpful to keeping our service affordable to users. Under no circumstances does Rider MultiMedia divulge any information about an individual user to a third party.
Rider MultiMedia Gathers User Information In The Following Processes:
- Optional Voluntary Information. Rider MultiMedia provides a subscription to a periodic electronic newsletter. Users can opt-in/opt-out of this service at any time.
- Usage tracking. Rider MultiMedia tracks user traffic patterns throughout all of our sites. However, we do not correlate this information with data about individual users. Rider MultiMedia does break down overall usage statistics according to a user's domain name, browser type, and MIME type by reading this information from the browser string (information contained in every user's browser).
Rider MultiMedia sometimes tracks and catalogs the search terms that users enter in our Search function, but this tracking is never associated with individual users. We use tracking information to determine which areas of our sites users like and don't like based on traffic to those areas. We do not track what individual users read, but rather how well each page performs overall. This helps us continue to build a better service for you.
Consistent with the Federal Children's Online Privacy Protection Act of 1998 (COPPA), we will never knowingly request personally identifiable information from anyone under the age of 13 without requesting parental consent.
Use of Information
Rider MultiMedia uses any information voluntarily given by our users to enhance their experience in our network of sites, whether to provide interactive or personalized elements on the sites or to better prepare future content based on the interests of our users.
As stated above, we use information that users voluntarily provide in order to send out electronic newsletters. We send out newsletters to subscribers on a regular schedule (depending on the newsletter), and occasionally send out special editions when we think subscribers might be particularly interested in something we are doing. Rider MultiMedia never shares newsletter mailing lists with any third parties, including advertisers, sponsors or partners.
When we use tracking information to determine which areas of our sites users like and don't like based on traffic to those areas, we do not track what individual users read, but rather how well each page performs overall. This helps us continue to build a better service for you. We track search terms entered in Search function as one of many measures of what interests our users. But we don't track which terms a particular user enters.
Rider MultiMedia creates aggregate reports on user demographics and traffic patterns for advertisers, sponsors and partners. This allows our advertisers to advertise more effectively, and allows our users to receive advertisements that are pertinent to their needs. Because we don't track the usage patterns of individual users, an advertiser or sponsor will never know that a specific user clicked their ad. We will not disclose any information about any individual user except to comply with applicable law or valid legal process or to protect the personal safety of our users or the public.
Sharing of Information
Rider MultiMedia uses the above-described information to tailor our content to suit your needs and help our advertisers better understand our audience's demographics. This is essential to keeping our service free. We will not share information about individual users with any third party, except to comply with applicable law or valid legal process or to protect the personal safety of our users or the public.
Rider MultiMedia operates behind a secure data network protected by industry standard firewall and password protection systems. Our security and privacy policies are periodically reviewed and enhanced as necessary and only authorized individuals have access to the information provided by our customers.
We give users options wherever necessary and practical. Such choices include:
- Opting not to register to receive our electronic newsletters.
- Opting not to participate in certain interactive areas, which completely alleviates the need to gather any personally identifiable information from our users